Video game retailer, GameStop has announced plans to close around 180 to 200 stores around the world. This follows what has been a difficult year for the retailer, with a reported $32 million loss in Q2.
Earlier this year, GameStop revealed plans to revamp store locations in order to make them more appealing to the gaming community, causing the scale of the closures to be a bit shocking to some; though, in the news release announcing this, GameStop made it clear that this is still their goal to reach out to gamers.
“Become the Social / Cultural Hub for Gaming: Create the social and cultural hub of gaming across the GameStop platform by testing and improving existing core assets including the store experience, knowledgeable associates and the PowerUp Rewards loyalty program.”News.GameStop.com
Community formation is just one part of their newly listed GameStop Reboot strategy, which includes bulking up their site’s resources and working to refine and transform their vendor partnerships. GameStop CFO, Jim Bell reported the loss the retailer has suffered this year to be considered a part of the typical pattern that comes at the end of a hardware cycle, with the hope to minimize future loses and regain a foothold in the lives of gamers.
It will be interesting to see what happens yet, and just what this new GameStop will be.
(Source – News.GameStop.com