With Recent reports of difficulties facing video game retail giant, GameStop, a new announcement of a partnership with R/GA shows that they still have a plan to relevant in the lives of gamers.
GameStop plans to create a more engaging space that caters to gamers as a community. This includes a way to let customers try games before they buy them, hosting eSports/e-league tournaments, and having slect GameStop locations only sell retro gaming software and hardware.
“GameStop has always had a role in the gaming ecosystem,” said Candice Hahn, SVP, Managing Director at R/GA’s Austin office. “We’re focused on filling the needs and desires of gamers, and amplifying the core assets of the business, to turn GameStop into a reimagined format for its consumer base of today and tomorrow.”Via Globe Newswire
These changes come alongside a rise in digital game purchases which has resulted in the retailer trying new things like selling collectibles in-store through its ThinkGeek subsidiary.
No timeframe was given for when these changes would start, but this new GameStop does sound like it has a more unique and community-based appeal to it. It is just left to see what it will look like.