Anime From the web

The Japanese Government Wants People To Donate Blood, So They Made Their Own Fictional Idol Group

A charming way to educate people about donating blood.

Blood donations are down in Japan amongst people in their late teens and twenties, but Japan’s Ministry of Health, Labor, and Welfare has a plan to combat that. By starting their own fictional Idol group, KKT21.

MHLW

Kenketsu 21st Century (Kenketsu being Japanese for blood donation) is a fictional idol group created in an effort to educate the youth of Japan on why donating blood is important. Made up of five girls whose ages all fall into the target demographic of who they are trying to reach, the current video spends most of its time telling the information is set to divulge but does end with a pretty cheerful song.

MHLW
MHLW

It will be interesting to see what successes this has in terms of educating those it wants to, but its a fun and modern set attempt t connect with its demographic. We wish the KKT21 all the luck!

(Featured Image Source – MHLW)

To keep up with the latest in news and convention coverage like this and so much more, you can follow us on Twitter and Instagram. You can also like us on Facebook!

0 comments on “The Japanese Government Wants People To Donate Blood, So They Made Their Own Fictional Idol Group

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: