Sailor Moon has had many tie-ins and partnerships during its long franchise that we highly enjoy covering, but an upcoming partnership is receiving criticism.
Announced to start April 4th, a collaboration between Sailor Moon and Japanese “beauty diet support food brand” Slim-up Slim is being deemed as inappropriate by some fans. Described as a “Beauty Shake” that consumers can drink instead of food, fans are concerned with what message the partnership sends to the series loyal Sailor Scouts.
A description of Slim-up Slim:
“A calorie control food that contains 5000mg of collagen, lactic acid bacteria, CoQ10, and hyaluronic acid in a well balanced manner. Take this as a beauty supplement, beauty drink, or instead of taking food. Choose how to take it according to your lifestyle. “via Dokodemo
It has raised questions about how appropriate is it for a tall and slender anime character meant to represent a teenage girl (who at the beginning of the original arc is 14 years-old) to now partner with a product that sells the idea of beauty being intrinsically tied to weight.
While of course, many franchises have had problematic moments or tie-ins, the upset at a fictional character selling body standards to its devoted fanbase is easy to understand.
But what do you think? Is this collaboration inappropriate or is this just another popular series using its fame to sell merchandise to its fanbase?
(Source and Featured Image Source – Sailormoon-official.com)