In what has been one of the worse received releases in gaming history, the reaction to Star Wars Battlefront 2 continues to grow detrimental for publisher Electronic Arts. According to a recent article by CNBC, EA has suffered a major loss of $3 billion in loss stock value.
EA’s stock is down 8.5 percent month to date through Tuesday compared with the S&P 500’s 2 percent gain, wiping out $3.1 billion of shareholder value. Its competitors Take-Two and Activision Blizzardshares are up 5 percent and 0.7 percent respectively during the same time period.
Furthermore, loot boxes and microtransactions now have a even more uncertain future as fear grows among active video game stock owners, now that government officials around the world have begun to take a closer look at what many are labeling “predatory gambling mechanics in video games”.
While many video game pundits were previously attesting that this would likely blow over for EA, a heavy hit to a big publisher’s pocket like this will probably strike a grander form of industry conversation.
Change might still take a bit more time though…
(Source – CNBC)