(Feature image source – Axe Lab)
In the grand scheme of product crossovers, this one is unique, as Axe Lab is teaming up with the Fate/Stay Night series to release a new body spray ahead of the popular anime/ game franchise’s new movie.
Axe Lab has revealed three fragrances that will be sporting Fate/stay characters for the tie-in, aqua for Illya, citrus for Rin, and savon for Sakura. Each has a unique illustration created for the promotion, with all three are part of a set of 11 downloadable wallpapers available to everyone who buys a body spray. For every one spends over 1,500 yen, they will be entered to win one of five signed shikishi (a Japanese signing board) from the three featured tie-in characters, along with 10 tapestries.
A large part of the marketing is the sizeable alluring Gilgamesh illustration inspired by the Axe body spray, “Esserice.”
We are not sure exactly how to feel about this tie-in, but we will let the die-hard fans of Fate/stay, and we guess Axe Body Spray, decide how to take this collaboration.
The crossover event will take place from October 7th to December 31st.
Fate/Stay Night: Heaven’s Feel II Lost Butterfly will be heading to Japanese theaters on January 21, with Fate/Stay Night: Heaven’s Feel III Spring Song seeing theatrical release in spring of 2020.
(Source – Axe Lab & Anime News Network for additional information)
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