Video games

GameStop Developing New Store Concepts In Aim To Better Appeal To Gaming Community

Some big changes are on the way for GameStop.

With Recent reports of difficulties facing video game retail giant, GameStop, a new announcement of a partnership with R/GA shows that they still have a plan to relevant in the lives of gamers.

GameStop plans to create a more engaging space that caters to gamers as a community. This includes a way to let customers try games before they buy them, hosting eSports/e-league tournaments, and having slect GameStop locations only sell retro gaming software and hardware.

“GameStop has always had a role in the gaming ecosystem,” said Candice Hahn, SVP, Managing Director at R/GA’s Austin office. “We’re focused on filling the needs and desires of gamers, and amplifying the core assets of the business, to turn GameStop into a reimagined format for its consumer base of today and tomorrow.”

Via Globe Newswire

These changes come alongside a rise in digital game purchases which has resulted in the retailer trying new things like selling collectibles in-store through its ThinkGeek subsidiary.

No timeframe was given for when these changes would start, but this new GameStop does sound like it has a more unique and community-based appeal to it. It is just left to see what it will look like.

(Source – Global Newswire)
(Featured Image Source – GameStop)

1 comment on “GameStop Developing New Store Concepts In Aim To Better Appeal To Gaming Community

  1. Pingback: GameStop To Close Around 200 Store Locations Following $32 Million Loss Earlier This Year – NERDIER TIDES

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